“Zambia is among many developing countries struggling to create adequate employment opportunities for its people, especially in the formal economy. There is high youth unemployment, especially in urban areas where it has surged to 40.4% for females and 35.6% for males (CSO 2011, 95). Unless the challenge of youth unemployment is met, Zambia could face rising poverty levels in the future. The new government has made pronouncements about expanding employment opportunities for youths, but without good data and information about labour demand dynamics, the government’s good intentions are likely to face severe challenges. Closing this knowledge gap is a necessary step in identifying corrective policy measures.”